NEW ERA Europe

Brand Spotlight

We take a look into how ‘New Era‘ became an international lifestyle brand and look further into their 90 year heritage. New Era Cap Company Inc. – the global lifestyle brand, has a 90-year-old tradition of creating quality products that transcend time, culture, sport and fashion.

Although New Era is rooted in sports heritage as the official on-field cap of Major League Baseball, they have evolved into a brand that can be seen on the runways of Paris Fashion Week and in hundreds of music videos on MTV. New Era is seen as an iconic brand that celebrities, entertainers, musicians and athletes are wearing today.


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